Hey there, friends! You might have been wondering what Joanna and Chip Gaines are up to these days. Well, let me tell you—this dynamic duo is at it again! If you ever need a cozy place to stay in Waco, Texas, Joanna and Chip are about to make your dreams come true. They’ve just announced their latest venture: a boutique hotel right in the heart of downtown Waco, just a stone’s throw away from the beloved Magnolia Market at the Silos. Talk about bringing charm to the table!
Let me break it down for you. In a heartfelt blog post dated Thursday, October 3, the radiant Joanna Gaines spilled the tea about this exciting new project. At 41 years young, she couldn’t hide her excitement, saying, “Chip and I are thrilled to share the news that in 2021, we will be opening the doors to a boutique hotel in downtown Waco, Texas!” Now, if you’ve been following their journey, you know Joanna and Chip have a knack for projects that celebrate the essence of home. And this hotel is no different. It’s all about that warm, welcoming vibe they’re famous for.
View this post on Instagram16 years and it feels like we're just getting started… I love you Chip Carter Gaines #16
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What Makes This Hotel Special?
Joanna and Chip aren’t just throwing up another hotel. This project is deeply personal to them. In their announcement, Joanna opened up about what drives them to take on such ambitious projects. She said, “It bridges what we’re most passionate about — home, hospitality, and restoration.” They want to create a space that’s not just about four walls and a bed but a place where guests truly feel at home. Their goal is to design a hotel that’s welcoming, where visitors feel like they’re stepping into an extension of Joanna and Chip’s own home—a place that resonates with the values they hold dear.
And guess what? This isn’t just a quick fix job. The couple is diving deep into renovations, working hand-in-hand with Adventurous Journeys Capital Partners. They’re tackling a nearly 100-year-old building, which is slated to undergo a stunning transformation. This fall, they’ll start the process of bringing this historic structure back to life. With the team drawing inspiration from some of the most iconic hotels in the country, like Soho House Chicago and the Graduate Hotels, you know this is going to be something special.
What Can We Expect?
Get ready for a hotel that’s packed with charm and character. This 53,000-square-foot property will be revamped into a three-story haven. Picture this: a grand ballroom for hosting unforgettable events, a restaurant and café where you can enjoy delicious meals, and even a rooftop terrace to soak in the views. Joanna and Chip are putting their heart and soul into every detail, ensuring this hotel will be a destination in itself.
View this post on InstagramHappy Easter from the Farm!
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Other Adventures in Waco
For those who’ve been keeping up with the Gaines family, you know they’ve been on quite the adventure lately. Besides launching a brand-new TV network and designing a permanent playhouse for the St. Jude Target House, they’re also opening a coffee shop called Magnolia Press. It’s clear they’re putting their stamp on Waco in a big way. A source close to the couple revealed that they’re buying up properties all over the town, including a real castle and a historic museum near their Magnolia Market. They truly believe in the potential of Waco and are committed to making it a gem.
So, what’s next for Chip and Jo? The possibilities seem endless, and one thing’s for sure: they’re not slowing down anytime soon. Stay tuned because the Gaines family is just getting started in Waco, and it’s going to be an incredible ride!


